Dutch Lead Global Licorice Consumption by Overwhelming Margin

The Netherlands has officially claimed the title of the world’s most licorice-obsessed nation, with Dutch citizens consuming an astounding 4.5 pounds of the divisive treat per person annually—more than any other country on Earth.

This remarkable consumption rate dwarfs global averages, with the Dutch eating nearly eight times more licorice than Americans and significantly outpacing their European neighbors. The Netherlands’ 17.5 million residents collectively purchase over 32,000 tons of licorice products each year.

Cultural Sweet Spot

The Dutch love affair with licorice, known locally as drop, runs deep in the national psyche. Unlike many countries where Dutch black licorice remains a niche confection, the Netherlands has embraced it as a mainstream candy since the 19th century. Dutch children grow up with licorice as naturally as others might with chocolate or gummy bears.

Beyond Black and Sweet

The Dutch licorice market showcases incredible diversity that would surprise international visitors. While other nations typically offer basic sweet or salty varieties, Dutch stores stock over 300 different types. Popular categories include zoute drop (salty licorice), honingdrop (honey licorice), and the notorious dubbelzoute drop (double-salt licorice) that can shock uninitiated palates.

Speciality shapes range from traditional coins and wheels to elaborate cats, farm animals, and even miniature windmills. Premium brands offer artisanal versions infused with herbs, spices, or exotic salts.

Economic Impact

This national obsession supports a thriving industry worth over €140 million annually. Major Dutch brands like Venco and Katja dominate the market, while smaller artisanal producers continue to innovate with unique flavors and textures.

The tradition of Dutch licorice consumption shows no signs of slowing, with consumption rates remaining steady across all age groups and new varieties regularly appearing in stores nationwide.