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Online Program: Building and Managing Your Brand to Drive Profits & Sustainable Growth

This program is designed for entrepreneurs, people who work in marketing, and decision makers of any company of any size.


Online Program: Building and Managing Your Brand to Drive Profits & Sustainable Growth

  • 15:00
  • Webinar

Branding is not just about marketing. A good brand is one of the key building blocks of any business, especially a business that stands the test of time.

This one-day online Building and Managing your Brand to drive Profits and Sustainable Growth program will show you how a brand can be grown, and it will give you practical tools on how to use your brand to increase profits and ensure sustainable growth even in very competitive markets.

Course Information

Mode: Free Online Program (w. registration)

Date: 23 June 2020

Duration: 1 Day

Accreditation: ATHEA

Program Structure

15.00: Welcome & Introduction

15.30: Lecture by Oliver Olson

17.00: Q&A

17.30 – 18.30: BREAK

18.30: Lecture by Frans Cornelis

19.30: Q&A

20.00: Interactive session

21.00: Closing




Oliver Olson, Senior Lecturer of Marketing and Strategy

Oliver Olson started his professional career at Salamander Shoes in Germany in the 90’s. He then moved to the USA where he worked his way up in banking for more than a decade, with a final stint as CIO of a bank in Dallas, Texas. In 2004 Oliver W. Olson switched to academia and founded Maastricht School of Management Romania and was that school’s first Dean and Academic Director. Oliver currently teaches Marketing and Strategy to MBA, MM and Executive Education students in almost a dozen countries, consults and is a Fellow of the Chartered Institute of Marketing.

Co-lectured by Frans Cornelis, Professor of Practice in Marketing and Communications

Frans Cornelis has over 20 years of experience as a manager, a consultant and a guest lecturer in Marketing and Communications. At CoMarCo, he provides consultancy to the top management of major companies with a communications, marketing or sustainability challenge in the Netherlands, Belgium and Switzerland. Frans is an honorary member of NIMA, the Dutch Association for Marketing (and Communications) and Chairman of the professional marketing qualification system of NIMA. He has been on the Dutch top 100 marketer list for over 17 years.